Bloom Nutrition wanted to create a different kind of social giveaway during festival season.

Through Instagram, Bloom invited followers to enter for a private visit from the Bloom Wellness Truck for themselves and their friends. Instead of offering a conventional prize, Bloom bundled together a private truck stop, custom Bloom drinks, limited-edition merchandise and products to stock the winners’ houses.

The campaign used social media to generate interest and participation, but the prize itself was a high-touch physical experience designed to give members of Bloom’s community a deeper interaction with the brand and its products.

Retro Roll’s vintage Citroën HY provided the platform to bring that experience to life across the Coachella Valley.

Experiential agency CNC developed a detailed activation concept around an intimate Bloom experience that could be recreated across multiple private stops.

The Citroën needed to do more than carry Bloom’s branding. It became the center of an experience combining product trial, education, gifting and content creation.

The vehicle was transformed with Bloom’s lavender-to-green palette, dimensional branding and a working service counter. Around the truck, product displays and custom convex selfie mirrors extended the experience and created natural opportunities for guests to interact with the brand and capture content.

The format allowed Bloom to create a recognizable, high-touch experience at each destination without requiring a permanent venue.

Retro Roll worked alongside CNC and its production partners to prepare and deploy the vintage Citroën as the physical platform for the Wellness Stop campaign.

• Deployed a fully branded vintage Citroën HY configured as the Bloom Wellness Truck.
• Supported custom dimensional Bloom branding integrated into the vehicle.
• Operated a working service counter for custom drinks and product sampling.
• Supported product and merchandise displays for trial and gifting.
• Integrated power and service infrastructure for beverage preparation and guest service.
• Handled vehicle transport, deployment and onsite operational support throughout the multi-stop campaign.

Inside the Citroën, the service counter became a working beverage station. Multiple blenders, water, lighting and other service equipment operated from the vehicle’s power system, allowing the team to prepare drinks while continuing to serve guests from the truck.

Retro Roll tested the vehicle and its power requirements in advance so the Citroën could support the equipment required for the activation while remaining a guest-facing branded environment throughout each stop.

The menu incorporated Bloom products into custom drinks including the Glow Brew Frappé and Bloat-Free Bliss Spritz, alongside ready-to-drink Bloom Energy beverages. The experience also gave Bloom an opportunity to introduce guests to its broader wellness portfolio and provide product education around Greens & Superfoods, prebiotics and probiotics.

Across a 10-stop, three-day campaign, the social giveaway became the private experience Bloom had promised online.

At each destination, the Wellness Truck arrived with custom drinks, Bloom products, merchandise and a branded environment for winners and their guests. Rather than reaching one large audience at a fixed event, the format gave Bloom an opportunity to create smaller, more personal interactions with members of its community.

Guests sampled Bloom products, received merchandise and giveaways, and gathered around the Citroën’s service window for custom drinks. The truck, product displays and custom mirrors also provided designed settings for photographs and social content.

After each stop, the same platform could move to the next destination and recreate the experience for another group.

The Bloom Wellness Stop Giveaway connected the reach of a social campaign with a deeper, in-person brand experience.

Instead of ending with an online entry or a product shipment, Bloom used the giveaway to bring selected members of its community into a private experience built around product trial, education, gifting and hospitality. Custom drinks provided another way to experience Bloom products, while merchandise, displays and photo moments extended the interaction beyond sampling alone.

Across the 10-stop campaign, one branded vehicle platform allowed Bloom to recreate the experience for different groups throughout the Coachella Valley.

The Citroën also demonstrated how much functionality could fit within a relatively small footprint. During the campaign, it operated simultaneously as a branded vehicle, working beverage station, product-sampling environment, merchandise touchpoint and content backdrop.

The result was a social campaign with a tangible physical experience at its center — one designed for a smaller group of guests onsite while creating content that could extend the experience back into social channels.

Retro Roll works directly with brands and alongside experiential and production agencies to provide distinctive vintage Citroën vehicles, selective or full branding, deployment and field support for sampling, hospitality, pop-ups and recurring event programs.

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