Retro Roll Case Studies
See how brands and agencies use Retro Roll’s vintage vehicles to create mobile brand activations, sampling experiences, hospitality programs and pop-ups.
Banila Co: Mobilizing a Beauty Brand for Coachella Weekend
How two custom vintage Citroën vans helped Banila Beauty Co reach festival audiences through boutique hotel experiences, mobile product sampling and high-traffic shuttle activations across the Coachella Valley.
Lo-Fi Aperitifs: Building a Recurring Spritz Experience in San Diego
How Retro Roll’s 1966 Citroën HY became the Lo-Fi Spritz Van — a recurring branded hospitality experience across four sold-out concerts at The Rady Shell.
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Torrid: Turning a Model Search Into a Celebration
How Retro Roll’s pink Citroën HY became a working flower truck for Torrid’s 2025 Casting Call — distributing approximately 1,000 bouquets during the brand’s Los Angeles event.
Bloom Nutrition: Bringing a Social Giveaway to Life
How Bloom transformed an Instagram giveaway into a 10-stop private wellness experience built around product discovery, custom drinks, gifting and shareable moments.
Bring Your Brand to Life
Retro Roll works directly with brands and alongside experiential and production agencies to provide distinctive vintage Citroën vehicles, selective or full branding, deployment and field support for sampling, hospitality, pop-ups and recurring event programs.
Planning an activation? Tell us what you’re building.